Picking a digital camera brand is something that comes down to what the individual needs the camera for. What are the person's goals with the camera? Personal use or professional use? These are just a few of the many questions one should ask them self before picking the brand they feel is best for their needs. Generally, there area few brands that tend to dominate the digital camera industry. Firstly there is Canon, usually the cameras with the highest technology. Secondly there is Kodak, which is known for a great balance and a very easy to use interface. Then there is Sony, which most people claim is quite similar to Canon, and is basically an alternative. Lastly, Olympus has quite a few good cameras, and is known for having unique features that many other cameras do not have.
When picking a digital camera, one should know that each camera falls into a certain category. These categories include ultra compact, compact, creative compact, SLR-like, and SLR. Ultra Compact are very small, easy to fit in your pocket, although with this comes very small buttons which people often find hard to use (many Sony cameras are ultra compact). Compact cameras are the most common cameras for people to buy, usually can fit in convenient places (for example, your pocket), and the buttons and such are usually not too small or too big. Most brands tend to have cameras that fall under this category since they tend to be so popular. Then there is creative compact, which contains much more options as well as features. Generally more expensive, but is good for those who enjoy playing around with photos. SLR-like are a bit bigger, very easy to control (bigger buttons), and are usually good for those taking pictures in places with little light. Lastly, SLR are the largest cameras. They tend to offer the best quality of picture, best pictures in areas with little light, and best overall kind of camera.
Picking a camera brand highly depends on what category you want (as described above). Generally, most brands stick with one or two of the categories above when creating their cameras. If you are looking for something ultra compact, look into Sony. If you are looking for something SLR, or SLR-like, look into Olympus. Picking a brand is often a choice of preference, but do not be fooled by just the brand name of a camera.
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